Business cards are the most cost effective marketing tool your chiropractic marketing tool box. Considering they are the most portable advertisement for your practice; business cards are one of the most budget friendly chiropractic marketing tools you can purchase for your practice. Yet most chiropractic entrepreneurs will completely dismiss their importance. But don’t make the mistake of underestimating their potential to positively impact the level of patient growth in your practice. They are easy to produce, easy to store and most importantly very easy to carry on your person at all times.
The more of these cards that you give out, the more visible your practice becomes. Never be shy about giving out business cards in an effort to market your practice. When you go out to dinner always be sure to leave behind your card. Whenever you attend networking functions of any sort you should take with you an ample supply of cards.
There are a number of good companies that exist in the market place that will allow you to create high quality business cards at very reasonable rates.
Traditional business cards have always included the name of the business, a person’s name, phone number, fax and address; however now that most everyone uses the internet, additional information such as your website and email should now be considered standard information on your business cards.
Additional options, if room allows, would include office hours and any professional services that are provided. In addition, a logo or professional photo can be placed on the card to identify you and your practice.
Try to keep your word count to a minimum when designing your business cards. Of course you need to provide information about you and your business; consider a tag line that builds on your practice’s image; but be careful not to cram too much info in one small space. One way to eliminate a cluttered look on your business card is to use the space on the back of the card. Think simple when designing your card; you want a clean and legible. Yet you want to it to be unique and memorable.
Keeping the font on your business card at a reasonable size that is easy for most people to read is another consideration. How many times have you been handed a business card that has really small print? Choose a font that is legible and can be read by all ages. Sometimes the print is large enough to read but the background color or photo that have been chosen make the card a difficult to read. Take your time and put some careful thought and consideration into the general design of your product. Don’t just throw a design together without taking the time to think about what you are trying to achieve.
It is equally important to make sure that your card stands apart from other competitors. Try to remember that your primary goal is to make your business card grab the attention of prospective patients. Although it might be an easy task to get your card into the hands of a prospect it is a much bigger challenge to try and keep those potential patients from tossing your marketing masterpiece into a garbage can or perhaps filing it into a drawer where it will never be seen again by human eyes. You might also consider making your cards magnets so that patients can stick them on a refrigerator or some other kitchen appliance that is always in a visible location.
Choosing a higher quality of card stock and finish will help to convey a truly professional image. Each time that you hand out your card you’re actually sharing a direct reflection of your professional image with your signature on it. If your card looks like it has been produced on flimsy or cheap looking paper or if the general appearance of your card looks unprofessional, some people might make a mental note of this fact and they will be more likely to judge you and your practice in a negative light. Something else to consider when ordering your business cards is quantity; be sure to order enough for your desk, the front desk, your car, networking functions, social functions and any mailings from your office.
Proof reading is an essential step. To save you a lot of headaches, additional expenses and extra frustration make sure that everything is suitable to print and that the final proof is free from grammatical errors. You should always proof read your design several times and have a member of your staff look it over before you authorize and send it out for printing.
In order to make your business cards work for you it is essential that you use them and this doesn’t happen if you leave them stored in the box they were shipped in. Take your business cards with you everywhere you go and be sure to place them on bulletin boards in super markets, restaurants, auto shops, anywhere you do business. Leave them at the schools your kids go to when doing health talks and leave them in the local libraries when scheduling health seminars for the people in your community. I personally leave a business card on with the tip when eating out.
Take some time to visit with other business owners in your town. Tell each owner that you are new to the area and that you would appreciate any advice he or she might have to offer about running a business in the community. Exchange business cards with this person and write down important information that you talked about on the back of the person’s card. When reviewing your notes, make an effort write a personalized letter to each individual thanking him or her for any advice that might have been offered. Be sure to invite each business owner to come visit you at your business location, introduce them to your staff and give them a tour. This is how you get yourself known in your community. So you see; sharing and exchanging business cards is a very useful and affordable chiropractic marketing tool for building your professional reputation and building your practice.