It is not uncommon for chiropractors to talk positively about the professional care they offer. After all, these business owners have a vested interest in pushing such services. Although patients will certainly gain some confidence in a doctor’s ability to deliver competent care from listening to the claims of the practitioner, it is always more impressive for the healthcare consumer to hear and read positive comments coming from other satisfied patients.
There is probably no better way to convince prospects that your service is valuable than the use of testimonials. If you are not currently utilizing this chiropractic marketing tool in your office you should consider using testimonials from this day forward.
In order to be able to utilize testimonials you have to first have access to them. The question most doctors will ask is how do you actually get patients to give you positive feedback that can be used later on as a testimonial product? The answer is to simply ask patients to give you feedback about the services they have received. You need to ask patients if they wouldn’t mind providing you with some comments about the professional services you have delivered and also if they would allow you to use the comments in the form of a testimonial.
It is important to only use original testimonials that are being generated from actual patients you are taking care of. Resist the urge to fabricate various testimonials on your behalf as they will probably not appear authentic to your prospects and existing patients.
Always make sure that you satisfy the Health Insurance Portability and Accountability Act (HIPAA) laws that are applicable. Once you have secured the patient’s permission to use his or her comments you can proceed and create your various testimonial presentations. You can use them in newsletters, office brochures that you might write and publish, and any other marketing concepts you can possibly think of. When you list the patient’s name on the testimonial page be sure to include the full name of the patient along with his or her town of residence. This gives the endorsement a better sense of authenticity.
When asking for testimonials make sure you explain in your instructions that you would like for your patients to consider the following items when writing their thoughts on paper:
- Why did the patient need to see a chiropractor in the first place?
- Why did the patient choose you over another practitioner?
- How well did your professional care work for the patient?
- What did the patient like the most about your professional care?
- Can the patient create a summary statement about your care?
Finally, ask the patient if you can attach his or her photograph to the testimonial page. I would neatly frame and hang the various testimonial products around the entire perimeter of your office which will produce a very impressive display for patients visiting you for professional services.
Utilizing testimonials on a regular basis will provide you with a very cost effective chiropractic advertising tool. They will also create, in the minds of others, instant credibility for you as a professional healthcare provider within your immediate community.