Chiropractic Advertising to Other Professionals

  As a chiropractor it will be necessary for you to regularly advertise your private practice to other professionals within your community. You should not limit the types of professionals you advertise your services to. The formation of relationships that ultimately lead to a well defined network of professionals that are willing to refer you patients on a regular basis will make it easier for you to build a successful practice with a high patient volume in the shortest period of time possible.

I would suggest that chiropractors market their services to a dentist, neurologist, general medical practitioner, massage therapist, orthopedist, accountant, banker, stock broker, real estate agent and possibly some other local professionals. A group such as this will help practitioners to create a well diversified marketing/referral network.

A doctor should call a professional on the telephone after first writing a brief letter to him or her which introduces the doctor and the professional services he or she has to offer. The purpose of the phone call is to invite a specific professional out to lunch so the two professionals can get acquainted.

The lunch setting is a wonderful atmosphere to form a relationship with other people. This is a necessary step that must be taken in order that a chiropractor will be able to share important business related information with other professionals. A doctor should make sure to bring some business cards to the lunch date along with pertinent office related literature. Practitioners should also be prepared to explain to a lunch guest the value of their services and why it is important for the two professionals to regularly refer prospects to one another. In order for this type of a relationship to work it will be important to establish the understanding that there will be mutual benefit achieved for both parties involved. A business referral relationship can only work over a sustained period of time if both professionals are willing to refer customers/patients on a regular basis. Also, the chiropractor should pick up the check for the lunch bill.

Letter of Introduction

The first order of business you need to take care of is to write a really powerful letter of introduction which you will then obviously send to the various professionals you wish to market your professional service to.

When you send your letter you should make sure that you mark on a calendar the date the document was mailed. Wait a few days and then follow up your efforts with a phone call to the professional's place of business. It is important to speak politely and always maintain a very professional demeanor when discussing a possible lunch date. Once you have your lunch date scheduled you should practice in front of a mirror what you want to say to your guest. Make sure you are able to clearly describe how your professional services can benefit that professional's patients, clients or customers.

Meeting

When attending your luncheon I recommend you dress professionally for the occasion. You want to look the part of a professional and you want to convey to others that you are knowledgeable, experienced and proficient at what you do. Perception is everything and how you dress will help others to perceive you in a certain way.

I believe it is extremely important to become a good listener when you are interacting with other professionals. People in almost every situation you can imagine love to talk about themselves and you must try to resist the strong urge to constantly talk about yourself. If you do your homework and are well prepared to present your business services you will no doubt make a great impression each time you schedule a business lunch. This will allow you to regularly establish a number of long term relationships with many professionals in your community.

Once you have established a healthy referral network comprised of local professionals you will be well on your way to building a very successful chiropractic practice that constantly receives an influx of new patients that are being referred from the local professionals within your community.