With a trip to any office supply store, you can easily purchase items that can be extremely important to the success of any serious chiropractic marketing campaign. In my opinion, there is a wide variety of cost effective marketing tools that will help your organize the marketing champagnes used to grow your chiropractic practice. The key however, to getting the best possible results out of a collection of marketing tools is learning how to organize and utilize them throughout the course of the year. This is accomplished best by the creation and utilization of a marketing calendar.
A marketing calendar is not very difficult to build. I recommend purchasing a three ring binder at the office supply store. Set up the binder so it has twelve different sections representing each month of the year. In each monthly section of the binder you should set up your marketing tools by writing down on paper the frequency timing, and duration you have decided on for each of your marketing concepts. You must get very specific when setting up your chiropractic marketing tools and you must break the month down into individual weeks. You are constantly arranging/scheduling a health talk seminar, chiropractic newspaper ads, as well as other projects into your binder. After you work with your own marketing calendar for a little while the actual process of setting up the binder will become easier to do.
In the very front of your binder you should also create an overview calendar that you can utilize as a quick reference tool in order to see what is scheduled during a given month/week.
This type of calendar will be helpful in keeping your various marketing tools more organized and will also ensure that you stick to the marketing campaign you design and develop. It is important to remember that your marketing program will only work for you if you make the effort to work on it. Most importantly, you have to stick to your plan for the entire year. A great amount of discipline is required for this type of program to work properly. If a practitioner becomes lazy or apathetic in regards to his or her marketing efforts the overall business related results will certainly suffer.
Get in the habit of developing a simple but effective marketing calendar and then utilize this tool throughout the course of the year.
Community Greeting Program
Another cost effective chiropractic marketing tool you can regularly use in your private practice is a community greeting program. The concept is very simple and will help a doctor to market his or her professional services to people who have just moved into a new community.
There are a lot of businesses you can contact to help you get your program running efficiently. Simply go on the Internet and search for companies that specialize in collecting and selling mailing lists of new homeowners. The way the program operates is whenever a new home is sold or a person moves into the community where you have a practice, the person’s mailing address is captured by the company you have retained and you are then forwarded a copy of the address. The chiropractor will then have an opportunity to send, to the new person, a community greeting letter inviting the resident to contact the doctor in the event he or she needs the services of a highly qualified chiropractor.
The cost of a marketing program which focuses on targeting new residents within a given community can run anywhere from $30 -$100 per month depending on the size of your community and the number of real estate transactions that have taken place each month. The effectiveness of a community greeting program will also obviously depend on a number of factors including the various materials you offer to the new members of the community.